3D Home Tours – A must have in today’s world?

The future is now here. It is very much in the present, and very real too. If someone had told you 10 years ago that you could view a house in 3D on a website and experience it like you’re actually there, your reaction would have been one of surprise, confusion, and some serious eye-rolling. But that was 10 years ago. Today, a majority of homebuyers don’t even consider looking into a property if it doesn’t come with a 3D home tour.

Also called 360 virtual tours, these computer-aided experiences are used creating software that allows people to scan every inch of the home virtually. It’s like being there without actually being there. It gives homebuyers an idea of how big the space is, what kind of flooring and wallpaper it has, how much natural light streams inside and such other little essentials. So why are 360 virtual tours a must have in today’s world? Let’s take a look.

Offering virtual tours of properties has its share of benefits not just for homebuyers, but also for real estate agents. In the ‘olden days’, agents would give physical home tours to potential buyers. And let’s face the truth, there are always going to be folks who come simply to ‘check the place out’ with no intention whatsoever of buying it.
Nonetheless, these tours require an agent’s time, which could have been utilized elsewhere. In a virtual tour, people can check out the property for themselves, from the comfort of their homes or the real estate company’s office. This saves the agent’s time and resources by avoiding multiple trips, and helps more people view the place at their leisure.
Win-win!
Also, statistically, it is believed that 3D home tours reduce up to 40% of wasted viewings!

The best way to stay ahead of the curve is to keep up with what customers are expecting and then staying on top of those trends. We live in a world that’s moving at breakneck speed. Customers don’t want to wait on you. They want results and they want them fast. And with most of the world becoming tech-savvy now, technology seems to be the only way to go. Virtual tours are catching up really fast, and keeping abreast with it will help you gain more potential buyers, retain them, and basically give your clientele a boost.
Surveys and studies conducted in recent times paint a similar picture. An article RISMedia’s Real Estate magazine quoted Susan Barber as saying, “According to realtor.com, home listings with virtual tours are clicked on 40% more times than those without virtual tours.” In another survey, almost 50% consumers said that they believed virtual tours were imperative to sell a property quickly.

The human mind is inherently curious. It is one of our most basic faults. However, it also has some advantages to it. Real estate companies and agents can effectively monetize this psychological trait through the curiosity that virtual home tours generate. They are great at piquing the interest of people because let’s face it, they are still a bit of a novelty. And even when they become a common occurrence, the possibility of going into a home through a computer and checking it out like it’s really there will always be something of interest.

The internet has become the primary source of many activities; right from getting information to buying a home, everything is virtual now. And it is here to stay. People prefer getting important information from the comfort of their couch before venturing out and investing their time and resources in something. And the fact that they can view a home from their home has unmatched and immense potential.
In a nutshell, 3D home tours are the norm of today, and given the technological direction this world is headed in, it looks like they are here to stay. Hence, the best way to gain more clientele and popularity is by introducing them in your real estate sales and marketing efforts.