Digital Marketing Strategies for Real Estate Agents

Technology has taken giant strides in the last few decades and has successfully spread its influence in almost all the aspects of modern-day lives. With the advent of the digital era, the way in which the markets work has changed tremendously. The democratization of the internet has revolutionized the entire market with new occupations, new opportunities and even new ways of marketing and promotion. These rapid changes have significantly affected the way in which businesses work. Most of the businesses are now clamouring for a robust online base. There is a huge target market present for businesses striving to expand their horizons.

Like every other market, the real estate market has also been affected significantly by digitalization. These days people really don’t want to visit multiple properties to make a decision, rather they prefer to exercise their choice from the comfort of home. There are multiple channels such as mobile apps, websites, mobile websites, and chatbots through which people prefer to check out various properties. Only when they like the pictures and the information displayed on these platforms, would they consider going out and checking it out in person?

Thus, it is very important that the realtors leverage the potential of digital marketing in a strategic manner so that they can compete in a market which is becoming increasingly competitive. If one hasn’t started yet, then it is best to start right now! Some of the ways in which realtors can use digital marketing strategies to expand their business are: –

• Design an easy to use website – People often judge your business and its credibility via your office, right? Consider your website as your office. This is the first thing that people would see and learn about your real estate business. You need to make the perfect website, which has a fast loading speed, user-friendly interface, and aesthetically pleasing layout. Do you know that a slow loading website can hamper your website’s ranking and can also affect conversion rates? Landing speed is an important part of your website. This is precisely a problem for realtors because you will have to use a lot of pictures to display various houses, their indoors, outdoor areas, etc. It is best to hire a web designer who will take care of these things. Pay close attention to the content and structure of your website; it should be user–friendly and customer-centric. You can use interesting and eye-catchy phrases and hashtags to add some fun and liveliness to it. Today, it’s all about the first impression.
• Work on SEO – Search Engine Optimization is the ‘THE’ thing that you must invest in. Google and other search engines constantly update their algorithms and make new announcements periodically. SEO is an important part of creating a robust brand presence in the online space. Focus on both the on-page and the off-page SEO as it will help improve your SERP position. Content is an integral part of any digital marketing strategy. The online marketing medium relies heavily on good quality content. So, choose your content wisely and integrate keywords organically. Try to create long, unique, and informative blog posts and share them on your website or other platforms regularly. Apart from the content, invest some time in the technical SEO ad well. It will strengthen your loading speed and help with the crawling process.
• Make your presence feel using social media – Use all the benefits that social media offers. Create an impressive business presence using Twitter, Instagram and Facebook. Be active on your social media accounts, as it adds credibility to your business identity but also keeps your viewers interested. Facebook allows you to use advertising to target particular categories of users. Try and post more pictures and write engaging content on your social media accounts.
• Begin an email campaign – It might seem a bit too old and obvious advice, but it still works. No matter where you begin from, invest some time in starting an email campaign. It is a useful tool that you can use to form new connections and forge meaningful relationships with your target audience. However, framing an email carefully is essential as one has to use the right amount of words. You can also get creative when framing emails, as you can include videos and pictures which have a better CTR rate in comparison to just plain text.
• Host new things – The entire idea behind digital marketing is to promote the business online. The only way to do so is by engaging the viewers for which the content has to be really good. How does one maintain the user’s attention? Simple, by attracting them to newer things? You can offer virtual tours, conduct webinars, host VR and AR-powered open house sessions etc. Realtors need to have an impressive profile, and videos and pictures are an amazing tool to do so. Online workshops and webinars are very useful for creating business awareness. It is a vital tool that one can use to engage users efficiently with an online platform.

These were some of the strategies that you can employ, to expand your real estate business. As a realtor, using the online platform to its fullest is very important to create a business presence in the market. Digital marketing can prove to be your fairy godmother, hold no doubts about it!