Facebook for Real Estate Marketing

All businesses, big and small, use Facebook, especially for their marketing endeavors. Basically one of the most popular media platforms, all the world and his wife are on Facebook. With over 1.2 billion users from all corners of the globe sharing their lives on this public platform, businesses, especially a business like real estate that needs to specifically target local audiences can greatly benefit by using Facebook for marketing. Here are a few ways to incorporate Facebook into your online marketing efforts, especially if you are in the real estate industry.

A picture is worth a thousand words and a video is worth even more! This philosophy is more apt to the real estate industry as compared to any other business. An industry where people would want to look at the “product” they are buying/renting before making a decision, Facebook can be an ideal tool to facilitate this.

Uploading photos and videos is something that people do on Facebook all the time; real estate companies can upload the photos and videos of featured and available homes on this public platform as an effective way to attract prospective customers!

Another aspect of Facebook that real estate companies can take advantage of is Facebook Live. Using this feature, companies can actually showcase their featured properties in real-time. It might provide more authenticity and legitimacy to your posts and marketing efforts on the whole.

When it comes to advertising, where other industries and sectors have to worry about making an impact on their audiences and motivating prospective clients to try their services or products, real estate companies have to also worry about showcasing their products to the right clients. Location is a real issue that can make or break a real estate company’s advertising campaign. Facebook, which is a great local advertising tool can be helpful in targeting the right prospective clients making a company’s advertising efforts more effective.

Compared to Google, Facebook ads are cheap. And today, thanks to the latest technology that is currently available you can actually target people who are looking to buy/rent houses in a specific location (corresponding to the location of the available property). Hence, there is the advantage of being able to showcase your product to the person who is already motivated to make a purchase, in the location your property is available and all this at a comparatively lower advertising cost. Thus, opting for Facebook ads is cost-effective and also advantageous on many levels.

Advertising is a great way to attract potential client, but it is only effective for the attracting part. The next step, which is conversion of the potential client to an existing customer, will only happen through effective communication and interaction between the client and the real estate company. Facebook can be a great way to facilitate this.

Facebook makes a real estate company more accessible. Customers have direct access to the company through the messenger feature, and the company too has a convenient tool to interact with clients, one-on-one. An industry where properly interacting with the customer can make or break a deal; the Facebook Messenger can be a great tool to get in touch, interact with and stay in touch with the client in a convenient manner. Additionally, this tool is free for the customer as well as the company too.

The best thing about Facebook is that you can do a lot with it. Right from posting stuff like ads, pictures, videos, etc. to sharing links, you can do a lot with a Facebook account. This makes Facebook a great platform for your online and offline advertising.