How can Realtors generate quality leads using Social Media?

The more social media networks you use, the larger your audience base becomes. As a realtor, you should consider creating your company’s social media accounts on Twitter, LinkedIn, Facebook and Instagram for starters. It is, however, important to understand the drawbacks and requirements of each social network. For example, it takes a longer time to engage people of Twitter than Facebook or LinkedIn. Likewise, Facebook is more informal than LinkedIn, so your type of content and advertising strategies for both will differ. Instagram is useful for lead generation, but is more visual-based which means you will need high-quality photos to accompany your posts.

Advertising is very vast, and with social media, you have the opportunity to get creative. Consider using techniques such as sweepstakes, giveaways, freebies or such other rewards in exchange for data such as email addresses, age, etc. You can also join groups on Facebook and Twitter and create engaging posts that encourage participation from people. For example, you can post a question and invite answers from users, or dish out some helpful real estate tips from experts, or even create a catchy blog on the same. Try out different methods to encourage users to engage with your posts and then direct them to your website or social media account.

Content is the most important factor when it comes to effective social media marketing. Creating content that is original, engaging and quirky is what sets your company/business apart from the rest and makes it memorable. However, there isn’t any pressure to create high-quality, memorable stuff every time. However, do consider getting creative when it comes to your advertising campaigns. Content is not just written, like blogs, articles or interviews. It also includes videos, photos, and other form of media. You can create stunning graphics, engaging videos or put up beautiful photos with some written content to accompany it. The more visual you are in your approach, the better chances you have of attracting more users.

Creating backlinks to your content is an effective way of sending more people to your website. For example, if you write a blog or upload a fun video, see if there is a way of linking it to some previously existing blog post or content. If there is related content already existing on your website or social media account, then add the webpage link to the content that you just created. This ensures that your website generates organic traffic and also reduces the bounce rate. However, the important thing to remember here is avoiding creating backlinks only to your homepage. Not only does this appear spammy and unnatural, but it can affect your site rankings as well.

When you are encouraging people to visit your website through social media and other means, you should also provide them with an option of sharing content from your website or liking your social media pages. There are a host of social media plugins on WordPress that automatically add social media icons on your website. You can choose which icons to use and where to place them. This allows visitors to easily like your page or follow your account, or even share a piece of content with their social media contacts.

In conclusion, social media is a powerful tool that can allow you to connect with thousands of potential home-buyers or people looking for related real-estate services. The important thing to remember is being user-friendly. Keep your users at the fore of all social media activities, and create content and advertising strategies best suited to your customer base.

Obtaining results from social media also takes time. It isn’t an overnight process. The trick is to keep at it consistently, creating high-quality content on a regular basis and offering some value-adding incentives to users in exchange for their information. Over a period of time, you will be able to generate quality leads quickly and effectively.