Instagram for Real Estate Marketing

Social media marketing has been an integral part of the marketing strategy real estate industry for quite some time now. The effectiveness of social media marketing has now multiplied manifolds due to the rising number of smartphone users globally, which has now reached 2.71 billion. Every social media marketing strategy ideally comprises of leading channels such as Facebook, Twitter, and Pinterest. But with the evolving trends in the market, Instagram has now emerged as another leading social media channel, which must be a part of your real estate marketing.

With more than 1 billion registered users, Instagram is now amongst the leading social media channels and has more than 500 million active users. In the USA, 64% of 18-29 years old are active on Instagram, and for 27% millennials, Instagram is amongst the most used social media platforms. All these statistics reveal the true power of Instagram and the potential it holds for real estate marketing.

In order to take your real estate business to the next level and stand apart from your competition, using Instagram should be on the top of your list. Read on to know more about the benefits you can accrue from using Instagram for real estate marketing.

Individuals in the age group of 18-29 are regarded as the largest group of first time home buyers. In the USA, 64% of Instagram users fall in the age bracket of 18-29 years. In comparison, only 14% of real estate agents are active on Instagram. This gap presents a great opportunity for you to target this customer base and market your real estate business using Instagram.

There is an old saying “A picture is worth a thousand words”. This holds true for the real estate sector. There is no better way to establish your brand and connect with your target customers than by telling a compelling visual story about your business, your team, your history, and what you offer. In fact, there are only a  few better ways to humanise your real estate business than Instagram.

Gone are the days of cold-calling to generate leads for your real estate business. Use Instagram for lead generation as it is not only quicker, but also more accurate. Look for public accounts as per location, and then you have the chance to connect with them. Use this opportunity to identify potential leads and establish a meaningful relationship with the target customers. But tread cautiously here and send only relevant messages rather than spamming their posts with random messages.

Use your Instagram to establish your credentials as a local expert. Post images, stories, and videos on your account to showcase your knowledge about the area. Most buyers prefer real estate businesses who are local and have better knowledge about the area.

Take your knowledge about the local area to the next level and start your journey towards becoming the go-to person for anything and everything related to the area. This can be done by tagging local businesses, attractions, upcoming events, hidden gems, and more. It might take some time, but eventually, you will be the “digital-mayor” of your town.