Key Takeaways From Inman Connect NYC 2018 #ICNY

Having a vast experience and working knowledge of real estate tech got me to a simple conclusion – it doesn’t really give you an understanding of the real estate industry, businesses, trends, disruptions, and future predictions or estimations. It is one branch of a very wide network, one that needs to be explored a branch at a time.

My participation in the recently concluded Inman Connect NYC 2018 came naturally and subconsciously, having worked on 3 real estate projects hands-on. I went there with two straightforward expectations:

Gaining maximum knowledge from everyone I come across – speakers as well as people I connect with.
Apply these insights to design, develop, and deliver better products for our clients

And now, I want to present the lessons, values, and knowledge that form the key takeaways from this event.

1. Data

Data - Key Takeaways From Inman Connect NYC 2018

As the saying goes, “Data is the new oil”. Data is now being used to target the right clients and prepare them for a unique offering.

From property appraisals to predictive analytics, data is definitely going to be the new industry disrupter.

2. Design & Content

Posting original content that’s easy to understand and consume will ensure better leads.

An eye-catching & user-friendly design for your website and mobile app will go a long way in guaranteeing that leads received with engage and stick.

Design & Content - Key Takeaways From Inman Connect NYC 2018

3. Facebook & Instagram Marketing

Facebook & Instagram Marketing - Key Takeaways From Inman Connect NYC 2018

Whether you are a real estate agent, real estate brokerage, or a franchise owner, Facebook & Instagram marketing is the way forward.

Focusing on the immensely-popular live videos strategy will help cultivate a relationship with your leads.

4. On-Demand Consumer

On-demand services don’t just serve to fulfil consumer demand via the immediate provisioning of goods and services. There are multiple scientific reasons for staying connected with the on-demand consumers to understand what they expect and want.

Knowing the what & why makes it easier to deliver better services to on-demand consumers.

OnDemand Consumer - Key Takeaways From Inman Connect NYC 2018

5. Standardized Data

Standardised Data - Key Takeaways From Inman Connect NYC 2018

Standardized input, distribution, and display of real estate information was not a priority for the industry until now.

The Real Estate Standards Organization (RESO) has set to remove inefficiencies due to non-standardized data by asking MLSs to adhere to RESO Data Dictionary and RESO Web API standards.

This is going to be a game-changer.