Pros & Cons of Integrating IDX in your Website
Integrating IDX into Your Website - Pros and Cons
IDX stands for Internet Data Exchange, a term that includes real estate standards, policies, and all other compliances related to property listing software. Real estate agents can access these software to obtain listings of properties readily. A highlight of IDX is that it allows an agent to integrate listings from Multiple Listing Services (MLS) into their own website, something which was impossible a few years ago.
In this article, we are going to look at the pros and cons of various IDX features and how they affect your website.
Pros
Better Competitiveness
The real estate market is highly-competitive; a lot of agents are vying for customer attention. Using an IDX website that offers property listings makes it easier for prospective buyers to sift through options, automatically giving your website an edge over the rest.
Lead Capture
An IDX website is better for generating and capturing leads. These sites can use lead capture by asking users to sign up once and then gathering information to serve them better, by setting up a capture form for instance.
Cost-effective and Diverse
IDX solutions providers offer a lot of cost-effective options to choose from. You can decide what you need, and ascertain the traffic that your website is getting, to determine what kind of IDX software would be best suited to your website.
Cons
Costlier Than Third-party Listings
Many times, creating IDX listings on your own website can be costlier than advertising on third-party listings websites like Zillow.
SEO Takes a Hit
Most IDX software will integrate property listings as IFrame. The overall UX of an IFrame integration is neither positive nor user-friendly; it is also limited in terms of customization. And mainly, it does not allow for good SEO since you cannot create unique links for individual pages (it has a page-in-page format).
What is the Solution?
If you want to use a substitute to IDX listings, you can integrate RETS or RESO standards into your website instead. It is more flexible, economical, gives you complete ownership of data on your site, easy to use and customize, and very user-friendly.
Weigh out these options to decide whether an IDX integration is the right choice for your real estate website.
- IDX
- MLS
- Real Estate
- RESO
- RETech
- RETS
Mobifilia
19 July 2018