Pros & Cons of integrating RETS in your website
Pros & Cons of integrating RETS in your website
RETS stands for Real Estate Transaction Standards, a set of standards and policies that were introduced in 1999 and are currently used in USA and Canada for facilitating transfer of data within the real estate industry.
Real Estate Transaction Standards aimed to become a platform for a large number of organizations to effectively and efficiently share a huge volume of real estate data with others by overcoming the difficulties that this could bring.
In this article, we are going to take a look at the pros and cons of integrating RETS into your website.
RETS Integration for Your Website - Pros and Cons
Pros
Cost-effective
You need to pay only once for a RETS integration. You can add all the listings data onto your website and manage it effectively without having to shell out a load later on.
User Friendly
RETS is user-friendly for both – the agent and customers. It has a pleasant UX and UI, and comes with easy, built-in shortcodes for a seamless setup. Customizing a RETS integration is also quite simple and quick. It does not need any cache resets at all.
Data Ownership
When you integrate RETS into your website, all the data that you post through it becomes your data, and does not belong to a third-party anymore. This is a big benefit.
Cons
No CRM
A lot of RETS software lack Customer Relationship Management software. This can become an issue in today’s competitive, customer-centric market. As a site owner, the agent will need to find a way to work around this and give users a positive experience.
No Vendors
Depending on the RETS software you want to go for, it may or may not have vendors with the necessary credentials. You may need to get these for yourself to use the software.
Few Template Options
Many RETS software do not come with built-in templates and layouts that are ready-to-use. Hence, setup may take some time. However, the built-in shortcodes can be of some help here.
Conclusion
Real Estate Transaction Standards integration has a few advantages over an IDX integration, but it comes with its own set of drawbacks. Choose the right integration for yourself depending on what cons you can manage and which ones you cannot.
- MLS
- Real Estate
- RESO
- RETech
- RETS
Posted By
Mobifilia
Date
21 February 2018
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